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Videos

Hooked on shopping

With the rapid adoption of smartphones and tablets, shopping has fundamentally changed in a very short period of time. Technology has enabled an always-on shopping environment where shoppers are engaged every day, even if they don’t intend on...

Catalogue: Congress 2015: Revelations
Authors: Andrew Consky, Steve Payne, Vicki Draper
June 15, 2015
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Citation

Consky, Payne and Draper (2015a, June 15). Hooked on shopping. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/hooked-on-shopping


Videos

Multi-device, multi-purpose, one connected consumer

AOL's multi-national research, completed in October 2013, uncovered the value of multiple screens for online content and advertising. The research was conducted among respondents in the US and Canada who own computers, tablets and smartphones....

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Andrew Consky, Maureen Dawson
June 15, 2014
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Citation

Consky and Dawson (2014a, June 15). Multi-device, multi-purpose, one connected consumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/multi-device-multi-purpose-one-connected-consumer